The Department of Tourism (DOT) has rolled out a five-year roadmap designed to turn working farms into thriving tourism hubs, aiming to lift farmers’ incomes while drawing more visitors across the country.
Unveiled on Feb. 16, the Farm Tourism Strategic Action Plan (FTSAP) 2026–2031 seeks to position the Philippines as a leading Asian destination for farm and gastronomy tourism. The strategy focuses on upgrading farm sites, enriching visitor experiences, and widening market access for agricultural communities long reliant on crop sales alone.
Tourism Secretary Christina Garcia Frasco said the initiative supports the government’s broader push to diversify beyond traditional beach and urban offerings. In a statement, the DOT said the plan underscores its commitment to sustainable tourism that empowers farmers, uplifts rural communities, and showcases the country’s agricultural heritage.
Agriculture Secretary Francisco Tiu Laurel Jr. welcomed the move, highlighting farm tourism as a pathway to new revenue streams. By opening their properties to tours, culinary events, and agri-based workshops, farmers can monetize experiences alongside produce, he said, strengthening rural economies in the process.
Under the FTSAP, participating farms will receive support in product development, marketing, capacity building, and infrastructure upgrades. The DOT expects the convergence of agriculture and travel to encourage longer stays and higher visitor spending, particularly in underserved rural areas.
Sustainability anchors the plan, with an emphasis on environmentally responsible practices that preserve natural resources while ensuring farming communities remain central to tourism growth.
