East West Banking Corporation has renewed actor and digital personality Donny Pangilinan as its brand ambassador for another year as the bank strengthens its push to connect with younger Filipinos through digital banking.
The partnership will focus on promoting the EastWest app, new banking products, and community events aimed at making banking simpler and more accessible for young customers.
EastWest said Pangilinan’s strong connection with younger audiences makes him key to the bank’s efforts to modernize its image and expand digital engagement. The actor will lead online campaigns and join nationwide activations to introduce customers to the bank’s services and digital tools.
Pangilinan said he chose to continue the partnership because EastWest continues to improve its digital platforms and customer experience. He also emphasized the need for banks to make financial services less complicated for younger generations.
The renewed partnership highlights EastWest’s strategy to strengthen its position among digitally active Filipinos and encourage more young people to take banking seriously through easier and more practical financial solutions.
