Globe Telecom Inc., via 917Ventures’ Velocity program, has partnered with Netopia AI to validate Predikta — an AI tool that simulates audience behavior and forecasts campaign results before funds are spent.
Velocity links promising startups with Globe teams to test solutions in real settings, helping refine technology and prove its value for wider use. For this project, Predikta used past campaign data from AdSpark to predict which ad designs would work best. Its forecasts closely matched actual results, including click rates and cost efficiency. This means marketers could make better choices, spend smarter, and cut down on guesswork.
Officials from 917Ventures, Brave Connective Holdings, and Netopia AI noted the test showed predictive AI’s growing value in marketing. They added that testing in Globe’s real business environment ensured reliable results and built trust in AI-driven decisions.
This effort marks a key milestone for Velocity, showing how Globe supports startups in turning ideas into ready-to-use solutions while building an innovation network that delivers clear business benefits.
