Globe Business steps up support for HoReCa industry digital shift 

Globe Business is expanding its focus on the local hotel, restaurant and café sector as businesses strive to keep pace with the fast growing digital travel economy. Rising demand from medical and wellness tourists, MICE travelers, and digital nomads is pushing operators to deliver personalized service, while facing a 325 percent jump in industry cyber threats and ongoing labor pressures. The firm is promoting its “Intelligent Transformation” approach, which combines strong connectivity, cloud tools, cybersecurity and data analytics to streamline operations and tailor guest experiences. Industry data shows this level of personalization can lift guest lifetime value by 20 percent to 30 percent. Globe Business shared these strategies during the recent Hospitality and Food and Beverage Summits, aiming to help businesses build secure, efficient digital foundations for long term growth.

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