BSB Junrose Corp. has been appointed an importer-distributor of Michelin commercial tires in the Philippines, expanding its product offering to fleet operators as logistics and transport businesses put greater focus on vehicle uptime and operating efficiency.
The appointment is part of Michelin’s expansion of its importer-distributor network in the country from four to seven, creating more specialized distribution channels for different vehicle and industrial applications.
BSB Junrose President Ian Bangayan said the partnership strengthens the company’s ability to address key requirements of commercial fleets, adding tires to its existing portfolio of products for commercial vehicles.
“BSB Junrose is strengthening its role in commercial mobility by supporting fleet operators in selected critical areas that contribute to vehicle reliability, uptime and operational efficiency,” Bangayan said.
“The addition of Michelin commercial tires expands that capability into another essential area of fleet operations,” he added.
Tires can have a direct bearing on fleet operating costs and vehicle availability. Rolling resistance can affect fuel consumption, while proper inflation, load matching and choosing tires suited to specific operating conditions can help manage tread wear, durability and service life.
The Michelin partnership complements BSB Junrose’s existing commercial vehicle portfolio, which includes batteries, lubricants, grease, clutches, bearings and selected engine components.
The company said fleet customers will also receive product information and guidance based on the Michelin commercial tires it distributes.
“Commercial vehicles earn their keep on the road,” Bangayan said. “Our goal is to support fleet operators in the critical areas where the right product and the right guidance can help protect reliability and uptime.”
The partnership is being showcased at Transport & Logistics Philippines 2026.
