Shopee is adding a familiar dose of star power to its 11.11 shopping campaign, tapping Kris Aquino to headline a two-day livestream showcase packed with celebrity appearances, product launches, and shopping deals ahead of Christmas.
The Kris Aquino Live Showcase kicks off at noon on November 10 on Shopee Live, where the television personality will share product recommendations, engage in candid conversations, and lead viewers through offers spanning beauty, fashion, electronics, home essentials, and lifestyle products.
One of the main attractions is a two-hour appearance with her son, Bimby. The mother-and-son tandem will swap stories, try out products, and discuss holiday gift ideas, bringing their familiar on-screen chemistry to the livestream shopping experience.
Content creators Mimiyuuuh and Nicole Andersson will also join the festivities, showcasing the latest BASH collection and offering outfit ideas for the holiday season. The collection will be available in limited quantities, adding a little urgency to the usual Christmas shopping rush.
Beyond the celebrity appearances, shoppers can access Kris-exclusive product listings, special bundles, livestream-only discounts, new product launches, and Shopee VIP vouchers.
Participating brands include Samsung, P&G, Anker, Unilever, NutriAsia, Nestlé, BASH, Chef’s Classics, Sasa HK, Abbott, Haier, GameXtreme, and Honor.
The showcase is part of Shopee’s broader 11.11 shopping celebration, which blends entertainment with online retail as platforms compete for consumer attention during one of the year’s biggest shopping periods.
The appeal to shoppers is a combination of celebrity recommendations and limited-time offers. Bringing Aquino and other familiar personalities to the screen adds a dose of entertainment to Shopee’s familiar business of filling Christmas carts, ideally before the holiday rush reaches full swing.
Select deals will be available exclusively during the livestream.
