Hotel chef Makoto Wakabayashi was among those in Wajima hoping for a banner year as visitors returned to the scenic, seaside town that weathered more than two years of pandemic gloom.
The government has embarked on infrastructure development, including digitalization and enhancing internet connectivity, to further boost tourism and gain back grounds lost during the pandemic.
The summer of 2023 has been very significant for the travel industry. By the end of July, international tourist arrivals globally reached 84 percent of pre-pandemic levels. In some European countries, such as France, Denmark and Ireland, tourism demand even surpassed its pre-pandemic level.
The Tourism Promotions Board (TPB) and World Trade Center Metro Manila (WTCMM) are strengthening their support for the meetings, incentives, conferences, and exhibitions (MICE) industry in the years forward as they consider MICE promotions one of the pillars of tourism marketing.
A surge in domestic travel and foreign tourist arrivals in 2022 following easing mobility restrictions have bolstered economic activity but the environment took toll for it, data from the Philippine Statistics Authority showed.