In Cebu, the terrain practically dares you to get moving. Trails snake through highlands, coastal ridges flirt with the horizon, and every incline feels like a nudge toward fresh air and a faster heartbeat.
The Department of Tourism is tightening its playbook, shifting from volume to value as it targets markets and segments that can deliver higher spending and longer stays.
Tourism Secretary Dita Angara-Mathay on Wednesday announced a stronger government push to adapt to evolving travel patterns, unveiling plans to establish a Tourism Resilience Management Team as global uncertainties continue to reshape the industry.
AirAsia Philippines has sounded the alarm on mounting pressures confronting both the aviation industry and the broader tourism sector, warning of a “triple threat” that is squeezing margins and dampening demand.