The Philippines is betting on its indigenous healing traditions, homegrown beauty brands, and distinctly Filipino approach to well-being to capture a bigger share of the fast-growing global wellness tourism market.
The US has become the Philippines' largest source of foreign tourists as international arrivals continued to climb toward the three-million mark, providing fresh momentum for an industry increasingly being positioned as a driver of investment and economic growth.
The Department of Tourism (DOT) is leaning on aviation expertise to help drive the next phase of tourism growth, appointing former airline executive Stanley Ng as undersecretary tasked with expanding the Philippines’ international air connectivity.
Strong gains from China and North America helped propel international visitor arrivals to the Philippines in the first five months of 2026, offsetting a decline from South Korea and keeping the country's tourism recovery on track.
The Department of Tourism (DOT) has bolstered its leadership ranks with the appointment of three new undersecretaries, including former Philippine Airlines (PAL) president Stanley K. Ng, as the agency intensifies efforts to strengthen the country’s tourism competitiveness and accelerate industry growth.
The US has awarded USD34.1 million to strengthen the Philippines’ ube industry, with more than 12,500 Filipino farmers expected to benefit over five years as international demand grows for the purple yam used in food and beverage products.
The Philippines is seeking Japanese financing and investment to reduce energy and logistics costs, with the Luzon Economic Corridor emerging as a priority under a renewed partnership between the Department of Finance (DOF) and Japan Bank for International Cooperation (JBIC).
More than 15 automotive brands are showcasing electric vehicles (EVs) at the 14th Philippine Electric Vehicle Summit, underscoring growing competition in the local market as rising global oil prices sharpen the economic case for alternatives to imported fuel.
Alex Eala may have run out of answers against fellow southpaw Diana Shnaider in Ningbo, but her China campaign still delivered a little consolation: a one-place climb in the world rankings.