Country Builders Bank, Inc. on Tuesday bared a new image and has rebranded as Top Bank Philippines, Inc. (A Rural Bank). Its reinvention marks the start of a new era defined by its commitment to exceptional service.
“Our vision is clear: to be the top-of-mind and trusted banking institution that transforms the lives of our customers by constantly providing easy, personal, and secure banking solutions while adapting to their changing needs through traditional and secured digital platforms,” Top Bank president and chief executive officer Ismael Sandig said.
He said that the rebranded rural bank, still the largest in Metro Manila and nearby environs, keeps a keen eye for expansion opportunities through mergers or acquisitions, or organic growth to meet diverse community needs and leverage on the strong foundation of traditional banking and exceptional customer experience through ‘phygital’ (physical-digital) banking.
The concept merges the bricks-and-mortar attributes of a lending enterprise and its digital version where efficiency and accessibility as well as stability are enduring hallmarks.
“Aligned with our strategic direction, we’re simplifying access to financial support for small businesses, including sari-sari stores and retail ventures, making success simple for all customers,” Sandig said.
As Top Bank upgrades its systems, it plans the introduction of more offerings such as mobile banking and an expanded ATM network to ensure seamless growth for its customers in the years forward.
“As part of this initiative, we’re acquiring an ATM Switch & Card Management system to facilitate the launch of products like debit cards and more,” Sandig said.
Top Bank as key market player anticipates providing positive returns for its shareholders while positioning itself as the employer of choice.
“We invest in our people by developing their skills and abilities, helping them build fulfilling careers,” Sandig said.
Top Bank Philippines Inc. (formerly Country Builders Bank, Inc.) recently received prestigious international awards, including Fastest Growing Rural Bank and Best Rural Bank in the Philippines 2024 by International Business Magazine, and Microfinance & SME Brand of the Year Philippines 2024 by Global Banking and Finance Review.
