Two decades ago, Big Apple Express Spa identified a market gap and moved with purpose. The concept was simple: deliver quality massage therapy, remove unnecessary frills, keep pricing accessible, and run the operation with disciplined efficiency. Since then, the express spa model has grown into more than a trend—it is flexing real commercial muscle.
As 2026 begins, Big Apple Express Spa marks its 20th anniversary with a decisive double opening at Century Mall in Makati City and Marikina Riverbanks Mall.
This is not a quiet celebration. It is a statement of momentum, reinforcing the brand’s position as one of the country’s most reliable and affordable wellness franchises.
“Twenty years proves our model works,” said Karlo Benjamin Nisce, chief executive officer and president. In an industry known for fleeting trends, longevity has become Big Apple’s ultimate advantage.
Where calm meets cash flow
Big Apple Express Spa has perfected the balance between indulgence and speed. Time-honored massage techniques meet modern quick-service systems, producing what the market has embraced as massage without the markup. Wellness becomes part of daily life, not a rare luxury.
Since pioneering the express spa concept in 2005, the brand has remained resilient through economic cycles. Lean footprints, efficient layouts, and strong customer turnover have allowed Big Apple to perform steadily while keeping overhead low and demand broad.
“These new openings demonstrate why Big Apple remains one of the most attractive low-cost franchise options in the market,” Nisce said. “We are not simply expanding. We are enabling entrepreneurs and corporate executives to build long-term wealth through wellness.”
The new branches showcase Big Apple’s modern, efficient design. Clean lines, smart layouts, and a Manhattan-inspired aesthetic create an experience that feels polished yet approachable, appealing to mall regulars, busy professionals, and repeat clients alike.
For entrepreneurs exploring franchise opportunities in 2026, Big Apple Express Spa presents a clear case. A long track record of profitability, an express model that maximizes revenue per square meter, lower operating costs than traditional spas, an accessible franchise entry point, and robust operational support make it a business that stays calm even when markets do not.
Big Apple, now operating nine branches, continues to modernize with technology-driven management tools while preserving the personal service that built lasting trust.
The decades have proven that when wellness moves fast, stays affordable, and runs with discipline, the business side remains beautifully relaxed. Just look at Big Apple.
