Compose Coffee, one of South Korea’s fastest-growing coffee chains and part of the Jollibee Group, continues to post strong commercial performance, reinforcing its role as a key growth platform in the Group’s international portfolio.
Operating in South Korea’s highly competitive coffee market, Compose Coffee reached 3,000 stores in September 2025, adding 1,000 locations in less than 18 months. Total product sales rose by more than 10 percent year on year in 2025, highlighting the brand’s scalability and operational discipline.
The company’s core Americano product remained a major revenue driver, with around 200 million cups sold in 2025. Its focus on value pricing, in-house roasting, and proprietary blends has helped maintain strong customer loyalty despite intense competition. High-profile marketing initiatives, including a collaboration with BTS member V, further strengthened brand visibility and consumer engagement.
Product innovation also delivered measurable results. Limited-time offerings such as the Buyeo Chestnut beverage exceeded 400,000 cups sold in its first week, while digital campaigns generated tens of millions of views, supporting both sales growth and brand relevance.
Backed by Jollibee Group’s global supply chain and operational presence in more than 30 countries, Compose Coffee is now preparing for international expansion, with Southeast Asia identified as a priority region. The strategy aligns with rising global interest in Korean food and beverage brands and leverages a business model built on quality and affordability.
Jollibee Group executives said Compose Coffee’s performance demonstrates its ability to generate sustainable growth and long-term shareholder value. The brand is positioned as a strategic engine for the Group’s international expansion as it transitions from domestic market leadership to global scale.
