Alfamart Trading Philippines, Inc., the SM Group’s minimart chain, is strengthening its nationwide retail operations through its long-running partnership with PLDT Enterprise and Smart Communications.
The partnership supports Alfamart’s growing network of stores and employees by providing reliable mobile connectivity through Smart’s network. Alfamart currently operates 2,494 branches across the Philippines and plans to open at least 400 new stores every year.
PLDT Enterprise supplies Smart Postpaid Plans to Alfamart’s store-based and office employees, helping teams stay connected and improve coordination as the company expands, especially in underserved communities.
Victor Genuino, Head of Key Industry Group at PLDT Enterprise and President and CEO of ePLDT and VITRO Inc., said reliable connectivity is important for retail operations as store networks continue to grow. He added that PLDT Enterprise remains committed to supporting Alfamart’s business continuity through mobile solutions.
Alfamart began transitioning to Smart services in 2020, citing the network’s wide coverage and aftersales support. The partnership has now reached its third renewal.
Alfamart Chief Operating Officer Harvey Ong said the company values having a dependable telecommunications partner as it continues to expand nationwide and serve more communities.
PLDT Enterprise said the collaboration reflects its continued support for large retail organizations and Alfamart’s efforts to improve access to essential goods, create jobs, and help local economies grow.
