Manulife Philippines is expanding its focus on preventive health and financial preparedness through ManulifeMOVE, a wellness program designed to help Filipinos build healthier habits and prepare for longer, more secure lives.
Available through the Manulife App, ManulifeMOVE combines health insights and lifestyle wellness support with exclusive partner perks covering preventive care, treatment, and recovery. These are complemented by health protection plans designed to support customers from early diagnosis through recovery.
The program reflects Manulife’s broader longevity strategy, recognizing that longer life expectancy requires more than medical protection. It also requires informed decisions on health, finances, and lifestyle choices throughout different stages of life.
“At Manulife, we believe better health and financial confidence are built through the everyday choices families make,” said Joy Concepcion, chief marketing officer of Manulife Philippines.
Concepcion said the company aims to encourage Filipinos to take proactive steps toward healthier living, develop sustainable habits, and strengthen financial resilience.
“Anchored by the Manulife Longevity Institute, we are deepening our understanding of longevity and translating these insights into solutions that equip Filipinos to live longer, healthier, and more financially secure lives,” she added.
Manulife’s longevity campaign also features the experiences of Anne Curtis and Erwan Heussaff, who share how they introduce health and financial lessons at home with their six-year-old daughter, Dahlia.
Heussaff highlighted the importance of building healthy habits early, including understanding the body’s needs, maintaining a balanced diet, and staying active.
Curtis, meanwhile, emphasized the value of teaching children financial responsibility through simple practices, such as dividing money into savings, spending, and giving.
Their family experience reflects Manulife’s view that long-term well-being is shaped by everyday decisions. Small choices, whether developing healthier routines or building financial discipline, can have a lasting impact as individuals and families prepare for longer lives.
As healthcare costs rise and life expectancy increases, programs that combine wellness and financial planning are becoming increasingly relevant. ManulifeMOVE positions preventive care and financial confidence as connected parts of a broader approach to longevity.
