Salmon to Serve as Supporting Partner of NBA House Philippines 2026 and Presenting Partner of NBA 3X PhilippinesOpen Beginning 2026-27 Season
The National Basketball Association (NBA) and Salmon, a fast-growing financial technology company in the Philippines, today announced a multi-year marketing partnership that makes Salmon an Official Partner of the NBA in the Philippines.
The announcement was made this morning at NBA House Philippines 2026 presented by Gatorade in Makati City by NBA Head of Southeast Asia and Asia Marketing Sheila Rasu, NBA Asia Head of Growth and Innovation Ed Winkle, and Salmon Co-FoundersGeorge Chesakov, Pavel Fedorov, and Raffy Montemayor.
As part of this collaboration, Salmon will engage the millions of basketball fans in the Philippines through NBA-themed consumer promotions, fan events, and NBA-branded premiums. Salmon will have a presence at marquee NBA events in the Philippines, which will include serving as a Supporting Partner of the NBA House Philippines – a free, immersive basketball experience and fan event taking place at SPACE in One Ayala today, Aug. 29 and Sunday, Aug. 30. Beginning with the 2026-27 season, Salmon will also serve as Presenting Partner of NBA 3X Philippines Open, a 3-on-3 tournament featuring men’s and women’s teams and authentic NBA entertainment.
“Basketball is a part of our daily lives as Filipinos, from the courts in our barangays to the TV screens in our homes, and it is woven into the country’s cultural fabric,” said Montemayor. “We want Salmon to work the same way: a reliable partner that is present for everyday money moments and a brand that brings people together. Aligningwith the NBA, one of the most recognizable brands in the world, is a natural, strategic move to connect with Filipinos through something they love.”
“Salmon shares our commitment to using the power of basketball to bring Filipinos together and we couldn’t be more excited to work together to create new touchpoints for NBA fans across the country,” said Rasu. “We look forward to joining forces in an effort elevateNBA-themed experiences at events like NBA House and NBA 3XOpen that celebrate their passion for the game.”
NBA games reach fans in the Philippines on One Sports, RPTV, NBA TV Philippines and streaming platforms Disney+, Pilipinas Live, Prime Video and NBA League Pass, the league’s premium live game subscription service available via the NBA App. Fans in the Philippines can follow the NBA’s localized social media accounts on Facebook, TikTok and X. Official NBA merchandise is available at the NBA Stores at GH Mall, SM Mall of Asia and SM Megamall and at NBAStore.com.ph.
For more information on Salmon, fans can visit www.salmon.ph and download the Salmon app via the App Store and Google Play.
