Globe is expanding its annual 917 GDay celebration beyond September, turning customer appreciation into a year-round experience under the “Love Overload” framework unveiled at the recent Blueprint by Globe event.
The September kickoff features GDay Gift via the GlobeOne app, the returning G Raffle Rush with grand prizes including a BYD electric vehicle and Avida properties, and GDay Everywhere bringing festivities to Cebu, GenSan, Lucena, Cavite, Zamboanga and more across Luzon, Visayas and Mindanao. “With Love Overload, we want to take that appreciation beyond the celebration itself and create more rewarding moments throughout the year,” said Globe chief commercial officer Darius Delgado.
Through the new GDay Everyday program starting this September, opted-in Globe Rewards customers earn points across GlobeOne, GCash and participating sari-sari stores, redeemable for telco and lifestyle rewards, while non-smartphone users get surprises via text. The expanded Goken Zone offers ongoing games and challenges, and the JUST FOR YOU feature delivers personalized deals to Prepaid, TM and GFiber Prepaid subscribers across GlobeOne, GCash, social media and retailer channels. GFiber Prepaid plans start at ₱99 unlimited fiber with speeds up to 300 Mbps, no recurring bills and no lock-in. For Globe, the September celebration is just the start, with every day an opportunity to deliver value and recognition to customers.
