As more businesses adopt artificial intelligence, the focus is shifting from whether we use it to what it actually delivers. Globe has clear answers: as of August 2026, our AI and machine learning efforts have created ₱1.2 billion in measurable benefits.
That’s a 2.8 times the return on what we invested. Instead of just counting who uses AI, we’re tracking real results — more income, lower costs, and smoother work for everyone.
“AI isn’t about adoption numbers alone,” said Globe President and CEO Carl Cruz. “It’s about better service for you, smarter ways of working for our team, and real gains for the business. That’s why we measure every peso of value it creates.”
AI-powered offers and experiences across Globe Rewards, roaming, loans, and postpaid plans brought in over ₱825 million in extra revenue — making what we offer fit you better.
Built into daily work across finance, customer care, marketing, and orders, AI also cut unnecessary spending by ₱368 million.
Teams saved over 52,000 hours — worth ₱28 million — by letting AI handle repeat tasks. That frees our people to focus on what matters most: helping you and solving problems creatively.
Today, 9 out of 10 teams across Globe use AI, and 450+ staff build AI tools — bringing smart ideas to every part of the company. Next, we’ll keep sharpening how we track results, so every AI step delivers even more value for our customers.
