Kris Aquino is back to telling Filipinos what’s worth buying—this time, with an “Add to Cart” button.
The veteran television personality is returning to the commercial spotlight as Shopee’s newest brand ambassador, taking on the title “Queen of All Shopee” as e-commerce continues to blur the lines between shopping, entertainment and influencer culture.
Aquino will headline Shopee Live, Short Dramas and the platform’s biggest double-digit sales events, including 10.10, 11.11 and 12.12.
It is a fitting partnership for someone whose product recommendations became part of her media persona long before “influencer” became a job description. From beauty and fashion to food and travel, Aquino has spent decades turning personal picks into consumer conversation.
There is also a distinctly personal twist: Aquino is already a Shopee customer, having subscribed to Shopee VIP in December 2025.
“Coming back to Shopee feels very natural because I already shop here,” Aquino said, promising to share what she discovers and what she considers worth buying.
Now, she is taking those recommendations live.
Aquino will showcase her personal product picks, react to deals and interact directly with shoppers—a format she appears ready to embrace.
“I actually think I’ll be a good live seller,” she said, pointing to the spontaneity of real-time shopping.
Her debut as “Queen of All Shopee” is expected in late September, with appearances planned through the year-end shopping rush.
In effect, Shopee is giving Aquino’s familiar “Kris Aquino-approved” stamp a digital makeover: less television commercial, more livestream, more scrolling—and potentially a lot more clicking “add to cart.”
