Four Universal Robina Corporation brands lead the pack in the 2026 Brand Footprint report: Great Taste, C2, Piattos, and Nissin Noodles all rank among the country’s most chosen food and beverage picks, with C2 and Nissin showing clear growth momentum.
Published by Worldpanel by Numerator, the report tracks how widely and often shoppers choose each brand. Great Taste holds steady as the fourth most chosen beverage, reaching 66% of households, while C2 jumped 11% in CRP, buoyed by wider retail coverage and larger pack options. Piattos remains a household staple at 73% penetration, expanding further through discount stores. Nissin Noodles posted 3% growth, driven by convenience and at-home consumption.
“This recognition affirms the trust Filipino consumers place in our brands every day,” said URC Chief Marketing Officer Karen Ong. “We remain focused on delivering products that fit their lives.” Mieke Bartholomeus of Worldpanel noted that staying visible and easy to find is what keeps brands growing. URC’s portfolio includes beloved local brands and a growing regional footprint across Southeast Asia.
