Pru Life UK and the Prudence Foundation, in collaboration with the Department of Education (DepEd) and Junior Achievement (JA) Philippines, announced the expansion of the Cha-Ching financial literacy program across the National Capital Region (NCR) and its full integration into the Bicol Region’s basic education curriculum—a national first.
The milestone, marked by an event themed “Cha-Ching: Creating a Financially Literate Future Together,” underscores Pru Life UK’s corporate commitment to sustainable impact through early financial education. Over 1.5 million Filipino children have now benefited from the program, alongside the training and upskilling of 47,000 teachers nationwide.
Bicol (Region V) is the first in the country to institutionalise Cha-Ching as part of DepEd’s official curriculum. The initiative—developed by Prudence Foundation, the community investment arm of Prudential plc (Pru Life UK’s parent company)—targets children aged 7 to 12 with engaging lessons on earning, saving, spending, and donating. The program has reached over 3 million students in 16 markets across Asia and Africa.
“Teaching children money management early empowers future generations to make smarter financial decisions,” said Paul Mandal, Pru Life UK’s chief legal and sustainability officer.
The initiative aligns with Pru Life UK’s broader mission to enhance financial security in Filipino communities. It also strengthens the insurer’s corporate social responsibility portfolio while reinforcing its role as an industry leader. A panel of education and nonprofit leaders further explored best practices for embedding financial education into school systems at the event.
As the program scales, Pru Life UK and partners aim to close the global financial literacy gap through classroom-based learning that extends its impact into homes and communities.
