Toyota Motor Philippines is ramping up its electrification push, targeting electrified vehicles to account for 20 percent of total sales this year, as demand for greener mobility gains traction.
Chairman Alfred V. Ty said the goal covers hybrids and full battery electric vehicles (BEVs), supported by a growing pipeline of new models. He noted that electrified offerings are expected to “continue to multiply” despite global headwinds.
The company reported a 38.8 percent increase in combined sales of Toyota and Lexus vehicles, reaching 19,516 units in 2025 from 14,057 units in 2024.
However, Ty cautioned that geopolitical tensions, particularly in the Middle East, could disrupt supply chains and logistics. “It’s a day-by-day situation,” he said, adding that the Philippine unit is working closely with its global headquarters to manage risks.
In the near term, hybrids are expected to lead sales due to their relative affordability and the country’s limited charging infrastructure.
Still, Toyota is pursuing a “multi-platform” strategy—offering hybrids, full electric, and conventional gasoline and diesel models—to address varying consumer needs.
The company is also studying the feasibility of local manufacturing, although Ty emphasized that sufficient production volume will be key to making it viable.
Beyond operations, Ty called for a review of the Japan-Philippines Economic Partnership Agreement, saying the nearly 20-year-old deal no longer reflects current automotive trends.
He noted that incentives under the agreement were designed for an earlier era dominated by larger-engine vehicles, before the rise of smaller, fuel-efficient, and electrified cars. Updating the pact, he said, would better align bilateral policy with technological advances and sustainability goals.
