The Philippines sees strong potential for expanded two-way tourism with Western China as cross-border travel interest grows alongside improving air connectivity.
Ivan Frank Olea, consul general of the Philippine Consulate in Chongqing, told the Philippine Travel Agencies Association Monday that the city is emerging as one of China’s fastest-growing tourism hubs. Its futuristic skyline, mountainous terrain, and aggressive digital marketing appeal especially to younger travelers.
Chongqing welcomed around 500 million foreign visitors last year, highlighting its role as a gateway for outbound tourism from Western China.
Olea urged Philippine tourism authorities to increase marketing efforts in Chongqing, noting rising awareness of Philippine destinations among Chinese travelers.
Visa application trends show Boracay, Bohol, and Cebu City as top picks, with scuba diving gradually attracting inland Chinese tourists who traditionally favor mountain tourism.
Improving airline connectivity is another key driver.
XiamenAir plans three weekly direct flights to the Philippines, complementing existing routes like Chengdu. Air China launched Manila-Chongqing flights on May 2.
The Philippine Consulate also covers nearby provinces such as Yunnan, a promising market blending Southeast Asian and Chinese cultural influences.
Philippine travel agencies have begun adding Chongqing to tour packages, signaling growing interest in outbound travel from the Philippines to Western China.
