Rookie PH is accelerating its expansion in Metro Manila, opening two new stores and rolling out back-to-school promotions as it seeks to bring global kids’ fashion brands closer to Filipino families ahead of the new school year.
The multi-brand retailer has opened a new branch at Greenhills Mall in San Juan City, strengthening its footprint in one of the metro’s busiest shopping destinations. Located on the third floor of the mall, the store offers a wide range of children’s apparel, footwear, bags, and accessories tailored for both school and everyday wear.
The company is set to further expand its reach with the upcoming opening of a second branch at One Ayala in Makati City. The new store, located on the second floor of the mixed-use development at the intersection of Ayala Avenue and EDSA, underscores Rookie PH’s strategy of establishing a presence in key commercial and lifestyle centers.
Rookie PH houses several globally recognized children’s brands, including Nike Kids, Converse Kids, and Jordan, offering a curated selection of school essentials, casual clothing, footwear, and accessories for active and style-conscious young consumers.
To capitalize on the back-to-school shopping season, the retailer is launching a series of promotional offers running from June through early July. These include bundle deals such as two bags for P4,000, two apparel sets for P2,000, and combinations of tees, shorts, and underwear for P1,500. Shoppers can also take advantage of Buy One, Get One Free offers and additional apparel discounts during selected promotional periods.
The promotions will be available across all Rookie PH stores nationwide, supporting the brand’s effort to make premium kids’ fashion more accessible while driving traffic to its expanding retail network.
