Maxicare Healthcare Corp. is tapping financial technology to make preventive healthcare more affordable, partnering with consumer finance platform Billease to let Filipinos pay for prepaid health plans in installments instead of one upfront payment.
The partnership reflects a growing convergence of healthcare and fintech as providers look for ways to overcome one of the biggest barriers to preventive care: affordability.
Under the arrangement, Maxicare’s PRIMA prepaid healthcare plans are now available through the Billease app marketplace, allowing eligible users to purchase coverage with flexible installment terms and real-time credit approvals. The goal is to encourage more Filipinos to seek preventive care rather than postpone medical checkups because of financial constraints.
“Billease is the ideal partner in upgrading our healthcare through more convenient, flexible payment solutions that make our services and products more accessible to members,” Maxicare Group President and Chief Executive Officer Christian Argos said.
PRIMA offers prepaid outpatient healthcare services, including doctor consultations, annual checkups, laboratory tests, diagnostics and specialized preventive care packages, with some plans providing coverage for up to one year.
For Billease, the collaboration underscores how embedded finance is expanding beyond retail purchases into essential services.
Billease Head of POS Product Kurt Molina said allowing consumers to spread healthcare costs into manageable installments can help remove financial obstacles that often discourage people from seeking medical attention before illnesses become more serious and expensive.
The initiative, implemented with technology partner Protech, also aims to extend healthcare access to underserved and unbanked Filipinos by enabling the entire purchase journey—from selecting a health plan to completing payment—within the Billease app.
Maxicare Clinics President and Chief Executive Officer Josephine Lopez said the partnership is expected to reach more Filipinos who have delayed preventive healthcare because of cost concerns while advancing the company’s goal of making healthcare more accessible.
As healthcare costs continue to rise, insurers are increasingly recognizing that improving access is not only about offering more health plans, but also about making them easier to pay for. The growing intersection of healthcare and digital finance could become a key driver of wider insurance and preventive care adoption in the Philippines.
