BDO Life has clinched multiple Excellence Awards at the 2026 Quill Awards, the country’s top honor for business communication, earning recognition in Marketing, Advertising & Brand Communication and Audio/Visual categories. Its “Plan B” campaign broke through usual insurance talk, turning rarely discussed topics of financial security and protection into relatable, even lighthearted conversations for Filipinos. Instead of positioning insurance as an investment, the effort centered on its real value: being ready for whatever life brings.
The series struck a strong chord nationwide. Alden Richards’ “Tuloy ang Plano” reached over 72 million views, sharing a personal story that showed how life insurance acts as every family’s Plan B—keeping dreams intact through illness, disability, or loss. Justine Luzares’ “Life Insurance: The Key to Heaven?” drew 3.2 million views, using humor to clear up misconceptions and frame protecting loved ones as one’s finest legacy. The “Your Child’s Dreams Need a Plan B” piece also resonated with more than 48 million viewers, reinforcing how coverage secures children’s future no matter what comes.
At its core, Plan B means keeping family goals on track and finding true peace of mind. Build yours today—visit any BDO branch to speak with a Financial Advisor, or get a quote via the BDO Life website.
