SAMA debut gives Filipino brands regional growth springboard
The launch of the Strategic Asia Marketing Alliance (SAMA) Philippines is opening a new gateway for Filipino brands seeking to expand across Southeast Asia, giving businesses access to a regional network of independent marketing agencies through a single local partner.
Cheaper rice helps case for extending price cap, DA chief says
Lower food prices, particularly rice, helped cool inflation in June, prompting Agriculture Secretary Francisco P. Tiu Laurel Jr. to push for the extension of the government's price cap on imported rice while sustaining efforts to keep food supplies ample and markets stable.
Media relations remains the ultimate trust signal for brands
In an era where a viral post can make headlines by breakfast and disappear by dinner, media relations remains one of the few assets that appreciates with time. Social media, influencer marketing, paid advertising, and artificial intelligence can amplify a message, but they cannot replace the credibility that comes from independent news coverage.
Filinvest Land turns over land for Bicutan transport hub
Filinvest Land Inc. (FLI) has turned over a 6,000-square-meter property in Bicutan to the Department of Transportation, paving the way for the construction of the Bicutan Station, a key interchange that will link two of the country's biggest railway projects and reshape commuting across Metro Manila and Southern Luzon.
June inflation slows to 6.4%; rate hike risks linger
Inflation eased for a second straight month in June, offering consumers and businesses some relief from elevated prices, but a pickup in underlying price pressures could keep the Bangko Sentral ng Pilipinas (BSP) on course for another interest rate increase.
