The secret may already be out, but Bohol just received another reminder that it deserves a spot on every beach lover's bucket list.

A cup of ube, a patch stitched from fabric scraps and a display inspired by the Banaue Rice Terraces may not sound like the usual retail strategy. 

A book launch usually ends with signed copies, photo opportunities and polite applause. This one did something more valuable. It turned into a brainstorming session on one of the Philippines' biggest creative exports, stories that can cross borders without leaving their Filipino identity behind.