Technology is giving Philippine micro, small, and medium enterprises (MSMEs) more ways to raise productivity, reach customers beyond their local markets, and scale without the heavy investment in physical infrastructure traditionally required for expansion.

Amid modest overall air travel growth and geopolitical pressures on demand, Cebu Pacific has secured its standing as the country’s top airline in both domestic and international passenger markets for the first half of 2026—an important milestone for travelers and shippers relying on reliable, far-reaching air connectivity across and beyond the country.

Philippine chief financial officers want a bigger role in shaping corporate growth, but gaps in investment authority, technology readiness, and skills are limiting their ability to drive value creation, according to the latest EY Global DNA of the CFO survey.