DigiPlus Interactive Corp. is beefing up its on-site and online presence by bringing in new games.
As a result, the fast-growing digital entertainment company recently spruced up its website, digiplus.com.ph, and its branding initiatives by tapping brand consultant Landor to redesign its logo.
“This shift in perspective sets the foundation for an exciting and transformative path ahead. DigiPlus is now positioned as a pioneering game-changer within the industry, leading the way in reimagining new and wonderful possibilities,” Tsui said.
According to him, DigiPlus’s new corporate identity draws inspiration from the emotions evoked by entertainment, portraying DigiPlus as a portal to a world of possibilities through its immersive experiences.
Tsui said Digiplus plans adding non-gaming elements in its website such as movies, sports channel that stream live content “so people when they think about entertainment, they will think about Bingo plus.”
The business owns 140 bingo sites across the country. It also operates the digital sports book ArenaPlus and PeryaGame that mirror the traditional carnival experience by offering a wide selection of games involving colors, cards and numbers.
DigiPlus said it plans to launch more digital offerings in the coming months to maximize user delight and enjoyment within the gaming ecosystem, Tsui said.
“This 2024, we are geared towards increasing DigiPlus’s reach and depth in the growing gaming market. With the help of exciting and pioneering technology, DigiPlus hopes to unlocks boundless new forms of digital entertainment experiences for our users,” he said.
The expansion both online and on-site gives the gaming market the integrated gaming experience while tapping into future revenue streams, he said.
DigiPlus had said it plans spending P2 billion as capital expenditures this year half of which will fund technological upgrades, including cybersecurity.
About 90 percent of company revenue is generated from digital games. It has more than 20 million registered users and likely raise this by another 5 to 10 million more this year.
