Asticom Technology Inc., a leader in technology and outsourcing, is making strides in integrating artificial intelligence (AI) within human resources (HR) to create a transformative, people-focused employee experience. At the 61st Annual Conference of the People Management Association of the Philippines (PMAP), Asticom President and CEO Mharicar Castillo-Reyes underscored AI’s potential to revolutionize HR operations, empowering teams and improving the employee journey.
Despite concerns raised by Ipsos Global Advisor’s 2024 survey, which found that 73% of Filipinos fear job loss due to AI, Castillo-Reyes called for a shift in perspective. She emphasized that AI should be seen not as a job threat, but as an enabler of growth, enhancing productivity and engagement, while reducing turnover.
“Technology is not just a tool; it’s an enabler of a new employee experience that brings out the best in people and organizations,” Castillo-Reyes stated. AI, she explained, can automate mundane tasks like resume screening and interview scheduling, freeing HR teams to focus on more strategic initiatives that foster employee development.
While Castillo-Reyes acknowledged the challenges of AI adoption, such as concerns over bias, privacy, and transparency, she stressed the importance of aligning AI with core business values. She advocated for a balanced approach that incorporates inclusivity and empathy, ensuring AI supports both the workforce and organizational culture.
Asticom’s own AI-driven solutions, including NXT, an advanced talent acquisition platform, exemplify the company’s commitment to using technology to enhance HR practices. By leveraging AI to improve productivity, employee engagement, and retention, Asticom is helping organizations prepare for the future of work.
“A truly human-centered digital transformation places people at its heart,” Castillo-Reyes concluded, emphasizing Asticom’s mission to improve lives through innovative services and technology.
