As excitement builds toward the FIFA World Cup 26™, McDonald’s Philippines is leveraging football’s growing popularity to drive customer engagement through a limited-time promotion that combines food, collectibles, and digital experiences.
Beginning June 9, the fast-food giant is rolling out its FIFA World Cup 26™ Meal, offering customers a themed dining experience anchored on six-piece Chicken McNuggets paired with the new Big Mac Sauce, World Famous Fries, and a new A&W Root Beer McFloat.
The centerpiece of the campaign, however, is a series of six collectible cups featuring football legends David Beckham, Ronaldinho Gaúcho, Thierry Henry, Son Heung-min, and emerging star Lamine Yamal, alongside McDonald’s iconic character Grimace.
The promotion reflects a broader trend among global consumer brands that increasingly use major sporting events to deepen customer loyalty and generate repeat visits through exclusive merchandise. Collectibles tied to internationally recognized athletes often create additional buzz, particularly in markets where football fandom continues to expand.
McDonald’s is also targeting younger consumers with the launch of the FIFA World Cup 26™ Happy Meal on June 19.
Each meal includes one of 12 Squishmallows™ plush toys dressed in football-themed jerseys. The toys come with scannable codes that unlock an interactive digital game, blending physical collectibles with online engagement.
The strategy highlights how quick-service restaurant chains are moving beyond traditional meal promotions by integrating entertainment, digital content, and sports partnerships into their marketing efforts.
For McDonald’s Philippines, the campaign aims to transform the countdown to football’s biggest tournament into a family-oriented celebration while strengthening brand engagement across different age groups.
By combining exclusive menu offerings with collectible merchandise and interactive experiences, the company is positioning itself to capitalize on the heightened enthusiasm surrounding the FIFA World Cup 26™ and the sport’s growing appeal among Filipino consumers.
