Philippine carrier Cebu Pacific has secured a legal victory against travel booking platform MOVE, after Malaysia’s High Court of Malaya in Kuala Lumpur ruled in favor of the airline over unauthorized use of its brand names.
The case began in June 2024, when Cebu Pacific filed proceedings to stop MOVE from using the “Cebu Pacific” and “Cebgo” trademarks, as well as selling or offering the airline’s flights without official permission. The airline confirmed it never gave the platform authority to use its brands or distribute its tickets.
The court found MOVE liable for “passing off”—presenting itself as officially connected to the airline. It issued an injunction barring MOVE from using the trademarks or selling Cebu Pacific and Cebgo flights through its service. The court also recognized both brands as well-known trademarks under Malaysian law.
MOVE was ordered to pay RM120,000 (around P1.8 million) in legal costs to Cebu Pacific, with additional damages to be set in separate hearings.
Cebu Pacific stated it works with travel platforms and partners that have proper authorization, but will act against those operating without approval. It advised passengers that booking directly through its official channels ensures access to the lowest fares, latest promotions, easier booking management, real-time flight updates, and better overall service.
