Chinabank secured two honors at the 22nd Philippine Quill Awards, anchoring the SM Group’s total of 15 recognitions alongside BDO Unibank, BDO Life, SM Foundation and SM Supermalls. Its “CBC Investor Relations: Focused on Value” won in Financial Communication and Investor Relations, while “My CBC: An App Fit for Beauty Queens” took home the Marketing, Advertising and Brand Communication award.
The investor relations initiative boosted transparency and engagement with investors, helping improve stock valuation and supporting the bank’s re-entry into the PSE Main Index in 2025. Gerald Florentino, Investor & Corporate Relations Group Head, credited the leadership of President and CEO Romeo Uyan Jr. and CFO Patrick Cheng for driving the bank’s improved market standing. The viral app campaign, featuring Melanie Marquez and Michelle Dee, reached 14.1 million views and was also named Best Digital Marketing Program at the 2025 Bank Marketing Awards. Organized by IABC Philippines, the Quill Awards drew over 800 entries this year. Chinabank’s double win follows two awards it earned in the 21st edition.
