PLDT puts customer first, highlights strategic value at ACC CXO forum

Amid AI-driven digital transformation, PLDT Inc. emphasized customer-centricity, strategic investment, and partnerships for sustainable growth and resilience at the inaugural ACC CXO Forum in Hong Kong. Led by PLDT Global, the event gathered global industry and tech leaders to explore value creation in the digital economy, reflecting PLDT’s shift from telco provider to integrated digital services partner.

“Customer is king,” said PLDT SVP and treasurer Leo I. Posadas. He noted PLDT now unifies connectivity, cloud, cybersecurity and other services into one seamless engagement model, replacing fragmented customer relationships. “Going beyond the signal means delivering full capabilities to meet business goals, prioritizing experience, choice and success locally and globally.”

Procurement has also evolved from cost-cutting to strategic growth enabler, according to PLDT CPO Louella F. Calixtro. She said suppliers are now evaluated on innovation and resilience, not just price. “Procurement shapes investments and value creation. We seek partners for the long haul—proven not by contracts, but how they respond to challenges.” Strong ecosystems drive continuity, innovation and better returns amid frequent disruptions.

Discussions highlighted cross-sector collaboration to build the digital future, with PLDT positioning itself as a trusted partner for growth, innovation and lasting resilience.

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