The Philippines brought home more than US$17.5 million in export sales from its return to Asia’s top fresh produce trade show after nearly 10 years, according to the Department of Agriculture. The figure translates to roughly ₱1.1 billion based on current exchange rates.
The record was achieved at Asia Fruit Logistica 2026, where the country sent an official agricultural delegation. The department said the strong sales result shows rising global demand for Philippine farm goods, marking a notable comeback for the nation at the premier regional produce gathering.
The trade fair gave local exporters a chance to showcase product quality, build new business ties and gather market insights to open more opportunities. Officials noted the performance supports broader goals to expand global market access for tropical produce, create steady income for farmers and agribusiness owners, and help narrow the country’s ₱11‑billion agricultural trade gap.
Agriculture Secretary Francisco Tiu Laurel Jr. headed the Philippine group together with Undersecretary for High‑Value Export Crops and Agri‑Fishery Export Development and Promotion Philip Young. According to the secretary, every new export market opened gives Filipino farmers and agribusinesses a chance to compete globally. He added that the government’s aim goes beyond boosting sales, saying it wants to form long‑term partnerships, meet strict international buyer standards, and make sure gains from increased exports reach local food producers.
The strong showing also backs government efforts to make Philippine agriculture more competitive through better supply chains, modern farming practices, and compliance with international trade rules. The Department of Agriculture clarified, however, that success is not limited to trade‑show sales alone — turning initial buyer interest into repeat orders and reliable supply deals will be key to sustaining benefits for farmers and exporters over time.
Undersecretary Young said the results confirm that high‑value Philippine crops remain in demand abroad, crediting close teamwork between the government and private industry partners. He added that the delegation secured long‑term commercial agreements and built a strong foundation for local farmers and exporters to expand their reach worldwide.
Moving forward, the Department of Agriculture plans to build on this momentum by arranging more business‑to‑business meetings, gathering retail market information, and aligning local produce with international quality standards. These steps are meant to help Filipino exporters understand what overseas buyers need, spot promising sales channels, and compete more effectively in foreign markets.
