Publicly-listed gaming firm DigiPlus Interactive Corp. has adopted a new look and overall branding consistent with its pivot to digital transformation.
DigiPlus has tapped renowned brand specialist Landor for its brand transformation journey and its vision to be the number one diversified entertainment and leisure hub in the Philippines.
Landor brings in its experience in brand architecture and visual design to fully unlock the full potential of the DigiPlus brand, the company said.
“We are thrilled about this latest chapter in our company’s history. Our new brand exercise is a testament to our commitment to continuously evolve and innovate,” DigiPlus president Andy Tsui said.
The company said user traffic at its flagship platforms BingoPlus and ArenaPlus continues to grow in tandem with fresh contributions from new game offerings.
Its retail games business grew three times to P13.37 billion from P9.4 billion last year due to an increase in retail business operations and new licenses and games obtained from the Philippine Amusement and Gaming Corp.
As of March 31, DigiPlus operates in 133 sites at full capacity.
