Filinvest Development Corp. said its hospitality arm, Filinvest Hospitality Corp., is upgrading its various hotel operations as well as its food and beverage concepts as it seeks to get a bigger pie of the steadily expanding travel and tourism industry.
Last year, Filinvest Hospitality reported a 48 percent surge in revenue to P2.9 billion. The growth was fueled by improved occupancy rates, higher room rates, and amplified contributions from its flourishing food and beverage outlets.

“With the momentum gained from a successful 2023, we are optimistic about a full tourism recovery in 2024, underscoring the enduring allure of the Philippines. As the Filinvest Group steers towards accelerated growth and endeavors to positively impact Philippine tourism and nation-building, our hospitality business aims to play a pivotal role in this overarching strategy,” said Francis Gotianun, Filinvest Hospitality’s first senior vice president and board member.
Crimson Mactan, one of Filinvest Hospitality’s hotels in Cebu, is undergoing renovations designed to improve services and facilities. The hotel is adding Azure Beach Club, a beachfront venue for gatherings and unwinding. Crimson Mactan will also introduce Aka, an authentic Japanese restaurant that adds a new dimension to its culinary offerings.
Quest Hotel, strategically positioned in Cebu, Clark, and Tagaytay, remains a top choice for meetings, incentives, conventions, and exhibition (MICE) events, boasting of comprehensive facilities and personalized service tailored to the requirements of business groups. Quest Clark enjoys proximity to the 36-hole Mimosa Golf Course, offering guests opportunities for both leisure and networking in a scenic environment.
In the first quarter of 2024, Timberland Highlands Resort unveiled a new bike park, catering to mountain biking enthusiasts and nature lovers seeking urban adventure.
Filinvest Hospitality will soon unvei its innovative line of hotels, the Grafik Hotel Collection. Scheduled for launch in the first quarter of 2025, Grafik Pine House Baguio, the inaugural property in this collection, occupies a 5,700-square-meter expanse within Camp John Hay. Boasting over 200 rooms, various dining options, a spa, and meeting facilities, Grafik Pine House Baguio promises to redefine Filipino hospitality.
An artist’s rendering offers a glimpse of Grafik Pine House Baguio, nestled within Camp John Hay, designed to provide a fresh perspective on Filipino hospitality. With the structural phase already complete, the hotel anticipates a topping-off ceremony in June 2024.
On the culinary front, Filinvest Hospitality is expanding its cafe restaurant, Baker J, renowned for its authentic Parisian pastries and expertly-crafted coffee, complemented by a diverse array of plated dishes. Presently, Baker J boasts five branches situated in Alabang, Clark, Tagaytay, Taguig, and Rizal.
As it expands, Filinvest Hospitality remains committed to sustainability best practices. Filinvest hotels prioritize green building designs, incorporating features such as double glazing, water-efficient fixtures, energy monitoring systems, and ample natural lighting.
Filinvest Hospitality plays a pivotal role in the overarching strategy of the Filinvest Group, which is centered on achieving accelerated growth to actively contribute to the Philippine economy’s development.