Cebu Pacific has partnered with Ada, an AI customer service leader, to introduce its first generative AI agent, making it the first Southeast Asian airline to fully integrate this advanced technology into its customer support operations. The collaboration aims to enhance customer experiences across multiple touchpoints by delivering real-time, personalized, and human-like support.
This represents a significant technological leap for the airline, with Ada’s platform automating common inquiries such as flight bookings and itinerary changes, operating 24/7 for seamless support. The AI agent’s capabilities allow Cebu Pacific to provide accurate and context-aware responses while optimizing operations for greater efficiency.
The initiative highlights Cebu Pacific’s commitment to innovation, setting a new benchmark for the airline industry. As the AI system evolves, Cebu Pacific plans to expand its use, exploring proactive notifications, multilingual support, and intelligent travel recommendations. Through this partnership, Cebu Pacific not only scales its customer service across channels but also positions itself as a pioneer in AI-driven customer experience within the aviation sector.
