SM Development Corp. (SMDC), the residential arm of SM Prime Holdings, has launched a program allowing buyers of ready-for-occupancy units to move in with just a 5 percent down payment. This limited-time offer is set to shake up the real estate market, providing a much-needed boost to sales in the industry.
The new “Move In Now” program allows qualified buyers to move into fully furnished units within just 90 days of reservation, with a minimal down payment of 5 percent. SMDC executive vice president, Grace M. Sta. Ana, emphasized the program’s appeal to today’s homebuyers who are increasingly seeking speed, convenience, and value.
“We’re not just handing over keys, we’re handing over a fully realized living space, thoughtfully designed and ready from day one,” Sta. Ana said. The program is available to Filipino buyers with a 5 percent spot down payment, followed by another 5 percent in 12 months, and the balance to be financed through bank loans or cash payment. Foreign buyers, meanwhile, can avail of the offer with a 10 percent down payment, with in-house financing options.
The flexible payment structure, along with the company’s partnership with home furnishings brands such as SM Home, Our Home, and Ace Hardware, further sweetens the deal. The Good Stays program integrates fully furnished units into the purchase, allowing buyers to select from various options to suit their style and rental potential, all while including the cost of furnishings in the unit’s total contract price.
As a result, the “Move In Now” program not only caters to immediate homeownership needs but also offers a viable income-generating option for investors. With this strategic move, SMDC is setting a new trend in the market, driving sales and solidifying its position as a leader in the Philippine real estate sector.
