In a major affirmation of the country’s commitment to digital economic leadership, PLDT Enterprise and the Information Technology and Business Process Association of the Philippines (IBPAP) have renewed their strategic partnership to bolster the country’s IT-BPM industry—a key economic driver and source of global competitiveness.
The alliance, spanning over 20 years, is focused on scaling digital infrastructure, advocating enabling policies, and accelerating innovation. It aligns closely with IBPAP’s Roadmap 2028, which aims to expand IT-BPM operations beyond Metro Manila, integrate AI and analytics into services, and drive inclusive workforce growth.
“The industry is evolving to meet global demands. We’re committed to keeping the Philippines not just competitive, but a leader in high-value IT-BPM services,” said Jack Madrid, president and CEO of IBPAP.
PLDT Enterprise plays a central role, providing robust fixed, wireless, and ICT solutions—from subsea cable systems to cloud platforms and cybersecurity infrastructure. These technologies are critical to enabling hybrid work, business continuity, and global service delivery.
Albert Villa-Real, head of enterprise revenue group at PLDT Enterprise, emphasized the company’s policy-aligned approach: “We are strategic partners in transformation. Our alignment with IBPAP’s priorities—from regional job creation to digital upskilling—ensures long-term sector resilience.”
The partnership also supports key legislative and workforce initiatives, including the CREATE MORE Act and responsible hybrid work frameworks. As the industry moves beyond traditional voice services into areas like healthcare IT, AI-enabled customer experience, and multilingual capabilities, both organizations are helping position the Philippines as a regional hub of excellence.
Through continued infrastructure investment and strategic advocacy, PLDT Enterprise and IBPAP are shaping a more inclusive and future-ready IT-BPM landscape.
