Robinsons Retail Holdings Inc. (RRHI), led by the Gokongwei Group, is venturing into the motorcycle retail business with the acquisition of Premiumbikes Corp., a company owned by JG Summit Holdings chairman Lance Y. Gokongwei.
RRHI subsidiary Robinsons Supermarket Corp., signed a share purchase agreement to acquire 100 percent of Premiumbikes for ₱146.4 million, equivalent to its 2024 audited book value. The deal marks RRHI’s first foray into a non-traditional retail segment, signaling a strategic pivot towards high-growth, high-margin categories.
“This acquisition marks a key milestone as we enter a new and fast-growing category that is also profitable,” said RRHI president and CEO Stanley C. Co, highlighting the company’s aim to diversify revenue streams and tap into emerging consumer demand.
Premiumbikes operates 214 stores nationwide and reported ₱4.17 billion in net sales in 2024, up 15 percent year-on-year. Its EBITDA surged 36 percent to ₱324.2 million. According to Premiumbikes GM Joselito O. Pojol, the Philippine motorcycle market remains significantly underpenetrated, with one motorcycle per eight people—far behind neighboring Southeast Asian countries like Vietnam and Thailand.
The acquisition, which is pending regulatory clearance from the Philippine Competition Commission, is expected to complement RRHI’s retail portfolio and leverage Premiumbikes’ profitability and growth momentum.
A third-party financial consultant provided a fairness opinion on the deal, which was reviewed and endorsed by RRHI’s related party transaction committee before board approval.
