Saturday, 23 August 2025, 4:31 pm

    BDO highlights new digital branch in campaign with Alden Richards

    BDO Unibank spotlights its newest branch innovations in a new video campaign featuring long-time client and actor Alden Richards. The video showcases BDO’s latest digital solutions that blend convenience with personalized banking—offering clients the choice of going digital or receiving in-branch assistance.

    At the heart of the campaign is BDO’s enhanced in-branch technology, including the universal teller machine, which goes beyond standard ATMs by allowing transactions like check deposits and passbook updates—without the need for a teller. Clients can also bank card-free via QR codes or biometrics.

    The branch also features service assist machines (SAMs), allowing customers to input transaction details digitally and receive a queue number, streamlining their visit. For new clients, the account assist kiosk enables quick, paperless account openings and applications for loans or credit cards using biometrics or a debit card and PIN.

    “I feel safe with BDO because they’ve been here for 50 years. I can confidently say BDO is the right partner for me,” said Alden, who’s been a loyal client for over a decade. He emphasized how digital tools help manage his busy schedule while still having access to in-person expert advice when needed.

    BDO also encourages customers to book branch visits online and open accounts virtually, offering flexibility for those who prefer digital convenience.

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