Brother International Philippines Corp., known for its printing machines, said it plans to continue operating in the Philippines as the local printing industry evolves.
Glenn Hocson, president of Brother Philippines, said the company is introducing new products, including printers for crafters and cutting machines originally designed for textiles but now adapted for paper. These products target small businesses, entrepreneurs, and companies in personalized industries like embroidery.
The company is celebrating 25 years in the country. Although it entered the Philippine market relatively late in 2001, Brother has expanded its offerings beyond printers to serve small and medium-sized enterprises.
Brother, a Japanese brand headquartered in Nagoya, assembles many of its units in Vietnam, China, or the Philippines, with Japanese software and specifications. The company operates two local units: one for sales and one for manufacturing.
Hocson highlighted that Brother is also entering equipment rental, serving long-term clients such as an airline for 10 years and a beverage company for 20 years, under contracts where clients pay for usage rather than owning machines outright.
“We’re hoping for peace in the Middle East so we can return to normal life,” Hocson added, reflecting on broader global challenges.
