Ayala Land earmarks P30B for provincial housing projects in 2027

November 6, 2026

Ayala Land Inc. (ALI) plans to invest about P30 billion in horizontal residential developments outside Metro Manila next year, betting that demand from actual homebuyers will hold up better than speculative purchases in a property market still adjusting to tougher conditions.
The planned investment reflects the property developer’s shift toward quality-led sales and house-and-lot communities, particularly in provincial growth centers where buyers continue to seek homes priced within the P6-million to P15-million range.
Joseph Carmichael Z. Jugo, ALI chief commercial officer for the Residential Business Group, said the company would prioritize sales quality and end-user demand rather than chase volume growth.
“It’s really all about quality-led sales performance rather than just growth. We will focus on the end-use market,” Jugo said.
House-and-lot developments outside the capital remain the company’s strongest performers, suggesting that demand for residential properties is holding up in locations where buyers are purchasing homes for actual use rather than investment.
The strategy also draws support from the relative resilience of ALI’s premium residential brands, which accounted for nearly 70 percent of residential sales in the first nine months of 2026.
Jugo said the company’s remaining inventory was equivalent to about 15 months of sales, providing sufficient stock to support demand. Premium properties accounted for 74 percent of this inventory, underscoring the company’s continued exposure to the higher-end market.
Integrated estates will remain central to its expansion strategy. Eighteen of ALI’s 20 residential projects are located within its mixed-use developments, where access to commercial centers, infrastructure and other amenities can strengthen property values and attract homebuyers.
Jugo cited Nuvali in Laguna, where announcements of new Ayala Malls and SM shopping centers have helped stimulate residential lot sales. The planned commercial developments reinforce the appeal of integrated communities by giving prospective homeowners more reasons to settle in these locations.
Overseas buyers also remain an important source of demand, accounting for 27 percent of residential sales value. Non-Filipino buyers, however, represented only 10 percent, indicating that overseas Filipino buyers continue to account for much of this market.
Jugo said ALI was particularly focused on the United States, where prospective buyers remained optimistic about Philippine property opportunities despite the peso’s depreciation.
The P30-billion investment program will support new horizontal residential launches in identified provincial growth areas, extending ALI’s focus on communities where employment, commercial development and infrastructure can underpin long-term housing demand.