The Department of Tourism (DOT) is turning to the country's biggest pop phenomenon to give Philippine tourism a fresh rhythm, naming P-pop sensation BINI as its newest tourism ambassadors.
The Philippine Competition Commission (PCC) has fined the Boracay Business Administration of Scuba Shops (BBASS) and 39 affiliated dive operators a combined P2.17 million for operating what regulators described as an illegal price-fixing arrangement that suppressed competition in one of the country's premier tourism destinations.
The Philippine tourism industry used less water in 2025 but consumed more energy and emitted more carbon dioxide, highlighting a growing sustainability challenge as the sector's environmental footprint shifts from the tap to the tailpipe.
The Philippine Economic Zone Authority (PEZA) has registered Hann Philippines Inc. as a Tourism Ecozone Domestic Market Enterprise, clearing the way for the continued development of its multibillion-peso Hann Reserve project in New Clark City.
The Philippines must fix long-standing structural weaknesses in its tourism industry now or risk falling even further behind its Southeast Asian neighbors and missing its 2028 growth targets.