BORACAY ISLAND, Aklan—Boracay already has the white sand, turquoise waters, and postcard sunsets. Kevin Wong is betting billions of pesos that it can offer visitors something more, and persuade them to stay longer while opening their wallets a little wider.
The Philippines is maintaining its target of 6.4 million international tourist arrivals in 2026, banking on stronger year-end demand and improving travel from key markets to offset rising airfares, higher fuel costs and weakening consumer sentiment.
The Philippines’ tourism ambitions face a major hurdle as inadequate healthcare in popular destinations and high operating costs discourage investment in medical facilities.
For Filipinos bitten by the travel bug, rising prices may change the destination, shrink the budget or shorten the itinerary—but they are not necessarily canceling the trip.
The Philippine Airlines (PAL) announced on Friday that it will keep its flights to and from Riyadh suspended through October 11, extending the original pause by 72 hours as regional security conditions remain under close watch. The affected services, flights PR654 and PR655, will not operate from October 9 to 11, 2026, while the airline continues to assess airport conditions and ensure safe flight operations.