Travel & Tourism

The Philippines is strengthening its emergency response system with artificial intelligence-powered upgrades to Unified 911, a move aimed at easing one of the biggest concerns among foreign tourists and expatriates—getting help quickly during emergencies despite language barriers.

The Philippines is strengthening its push to become a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism, with the successful staging of the Tamiya Mini 4WD Asia Challenge (TMAC) 2026 highlighting the country's ability to host international niche events that generate both tourism and business opportunities.

SM Hotels and Conventions Corp. (SMHCC) has appointed hospitality veteran Melissa J. Carlos as vice president for commercial, strengthening its leadership team as the company expands its portfolio and sharpens its growth strategy in the increasingly competitive Philippine hospitality market.

The Department of Tourism (DOT) is turning to the country's biggest pop phenomenon to give Philippine tourism a fresh rhythm, naming P-pop sensation BINI as its newest tourism ambassadors.

The Philippine Competition Commission (PCC) has fined the Boracay Business Administration of Scuba Shops (BBASS) and 39 affiliated dive operators a combined P2.17 million for operating what regulators described as an illegal price-fixing arrangement that suppressed competition in one of the country's premier tourism destinations.