There are beaches you visit, and then there are beaches you cancel plans for. Boracay’s White Beach is firmly the latter—and now it has the crown to prove it.
The Philippines’ tourism rebound is still stuck in economy class, slowed by the weak return of China and South Korea—once the twin engines of foreign arrivals. Latest Department of Tourism (DOT) data show 5.606 million international visitors as of December 20, with arrivals from January to November slipping 2.16 percent year on year to 5.35 million.
South Korean actors Kim Myung Soo and Choi Bo Min have been appointed as the Philippines’ newest Tourism Ambassadors by the Tourism Promotions Board (TPB), strengthening efforts to attract more Korean visitors to the country ahead of 2026.
Maya has tapped M Pioneer Insurance Inc. In offering SafeTrip travel insurance directly in the Maya app, giving Filipino travelers simple, affordable, and easy access to protection before they go abroad.