Philippine tour operators are shifting toward cheaper land-based packages and Southeast Asian markets as high airfares and global uncertainties make long-haul tourism harder to sustain.
2GO Travel has introduced TraveLink, a new multi-modal service that integrates sea and land travel into a single itinerary, in partnership with leading Asian travel technology platform 12Go Asia.
GCash has officially rolled out its Digital Tax Refund service, allowing Filipino travelers shopping abroad to receive eligible tax refunds in mere minutes directly into their GCash wallets—a major upgrade from the weeks-long processing times that came with traditional bank or credit card refund claims.
Mactan-Cebu International Airport (MCIA) has facilitated more than 500,000 passenger transfers through its CEB Connects facility since its launch in April 2025, with transfers growing 48 percent as more airlines join the service.
SM Hotels and Conventions Corp. (SMHCC) is turning gastronomy into a tourism strategy, using its hotel network to give travelers more reasons to stay longer, explore regional destinations, and spend more on experiences tied to Philippine food and culture.