The Tourism Promotions Board (TPB), an attached agency of the Department of Tourism (DOT), has completed its Philippine Business Mission to Korea 2025, generating P522.29 million in sales leads aimed at boosting travel from South Korea to the Philippines.
Cebu Landmasters Inc. (CLI), the leading property developer in the Visayas and Mindanao, has officially opened the newly redeveloped Patria de Cebu, a mixed-use complex that blends heritage preservation with modern commercial use in downtown Cebu City.
When the hot air balloons rise again in February 2026, it will feel less like the return of an event and more like the reopening of a beloved chapter in Philippine travel. After taking a breather in 2025, the Philippine International Hot Air Balloon Fiesta comes back with renewed purpose, reminding travelers why this sky-filled weekend has long been a bright spot on the tourism calendar.
Domestic tourism across the Philippines delivered a strong year-end boost as millions of Filipinos hit the road during the Christmas long break, reinforcing local travel as a critical growth engine for the tourism industry.
Facing a dip in foreign visitor arrivals, the Philippines is rolling out a high-stakes tourism pitch by hosting the ASEAN Tourism Forum (ATF) this month—using Cebu as both stage and symbol of a hoped-for rebound.