Filipino travel in 2026 has a new rhythm—and it moves fast. Think fewer marathon vacations, more smart sprints. Long weekends are sacred, passion trips are planned with purpose, and every getaway must pass the ultimate test: sulit ba?
The Department of Tourism (DOT) and the Department of Finance (DOF) are moving to calm nerves across the travel industry, forming a technical working group (TWG) to address tax concerns triggered by a sweeping new revenue regulation.
The Tourism Promotions Board (TPB), an attached agency of the Department of Tourism (DOT), has completed its Philippine Business Mission to Korea 2025, generating P522.29 million in sales leads aimed at boosting travel from South Korea to the Philippines.
Cebu Landmasters Inc. (CLI), the leading property developer in the Visayas and Mindanao, has officially opened the newly redeveloped Patria de Cebu, a mixed-use complex that blends heritage preservation with modern commercial use in downtown Cebu City.
When the hot air balloons rise again in February 2026, it will feel less like the return of an event and more like the reopening of a beloved chapter in Philippine travel. After taking a breather in 2025, the Philippine International Hot Air Balloon Fiesta comes back with renewed purpose, reminding travelers why this sky-filled weekend has long been a bright spot on the tourism calendar.