Travel & Tourism

Tourism groups and industry players are positioning Cebu as a gateway to multi-island travel across the Visayas, aiming to extend visitor stays and channel more tourism spending to smaller island economies.

Boracay is positioning itself for another wave of investment as rising tourist arrivals fuel demand for hotels, retail, entertainment, and other businesses, with a P3-billion development led by businessman Kevin Wong emerging as one of the island’s latest major projects.

The Department of Tourism (DOT) is pitching opportunities in healthcare, digital health, rehabilitation, and wellness resorts to foreign investors as the Philippines seeks to establish itself as a regional medical and wellness tourism hub.

BORACAY ISLAND, Aklan—Boracay already has the white sand, turquoise waters, and postcard sunsets. Kevin Wong is betting billions of pesos that it can offer visitors something more, and persuade them to stay longer while opening their wallets a little wider.

The Philippines is maintaining its target of 6.4 million international tourist arrivals in 2026, banking on stronger year-end demand and improving travel from key markets to offset rising airfares, higher fuel costs and weakening consumer sentiment.