The Tourism Promotions Board (TPB) successfully concluded the Creative Tourism Conference (CTC) 2025, held from 3 to 4 September at the historic Metropolitan Theater in Manila, marking a pivotal moment in the country’s tourism strategy. With the theme “Crafting Pathways: Synergizing Tourism and Creativity,” the event gathered tourism leaders, artists, and innovators to forge a new, creativity-led direction for Philippine tourism.
Foreign tourist arrivals to the Philippines dipped 3.1 percent in August to 457,438, weighed down by a sharp decline in visitors from South Korea, according to the latest data from the Department of Tourism (DOT).
At Expo 2025 in Osaka, Japan, the Philippine Pavilion offers more than just visual storytelling — it serves up a flavorful immersion into Filipino culture through Hain, a contemporary take-out concept by renowned Filipino restaurant Via Mare.
The Department of Tourism (DOT) has officially designated Grab as its digital tourism partner, signaling a strategic move to modernize food tourism and enhance inter-city travel in the Philippines. The collaboration, formalized through a memorandum of agreement, aims to elevate two key priorities: promoting Philippine gastronomy as a central tourism driver and improving connectivity between gateway hubs and cities across the country.
EastWest Bank has entered a partnership with the Philippine Tour Operators Association (PHILTOA) as the exclusive credit card partner of the 36th Philippine Travel Mart (PTM), further strengthening its role in supporting the country’s tourism and travel sectors.