The Philippines’ tourism rebound is still stuck in economy class, slowed by the weak return of China and South Korea—once the twin engines of foreign arrivals. Latest Department of Tourism (DOT) data show 5.606 million international visitors as of December 20, with arrivals from January to November slipping 2.16 percent year on year to 5.35 million.
South Korean actors Kim Myung Soo and Choi Bo Min have been appointed as the Philippines’ newest Tourism Ambassadors by the Tourism Promotions Board (TPB), strengthening efforts to attract more Korean visitors to the country ahead of 2026.
Maya has tapped M Pioneer Insurance Inc. In offering SafeTrip travel insurance directly in the Maya app, giving Filipino travelers simple, affordable, and easy access to protection before they go abroad.
SM Hotels and Conventions Corp. is stepping harder on the growth pedal, setting a 2027 opening for Park Inn by Radisson SM City Dasmariñas as it rapidly expands its nationwide hotel pipeline.
Cruise tourism in the Philippines is set to sustain its recovery momentum into 2026, buoyed by rising ship calls, policy support, and stronger regional cooperation, according to the Department of Tourism.