Mactan-Cebu International Airport (MCIA) has facilitated more than 500,000 passenger transfers through its CEB Connects facility since its launch in April 2025, with transfers growing 48 percent as more airlines join the service.
SM Hotels and Conventions Corp. (SMHCC) is turning gastronomy into a tourism strategy, using its hotel network to give travelers more reasons to stay longer, explore regional destinations, and spend more on experiences tied to Philippine food and culture.
The Department of Tourism (DOT) is targeting 6.4 million to 6.8 million international visitor arrivals for full-year 2026, with a stretch goal of reaching seven million, as expanded visa-free access for Chinese tourists could help sustain the Philippine tourism recovery amid geopolitical tensions and higher fuel costs.
Airbnb Inc. reported a nearly 25 percent rise in Gen Z domestic search interest for ber-months check-ins, signaling strong early travel demand from younger Filipinos as the season begins.
The Department of Tourism (DOT) is expanding its tourism playbook beyond traditional destination marketing, partnering with Newport World Resorts and travel platform Klook to strengthen entertainment tourism, boost domestic travel, and give more Philippine destinations a global digital storefront.