Tag: Cebu Pacific

Low-cost carrier Cebu Pacific is stepping on the digital throttle, signing PricewaterhouseCoopers

 Cebu Pacific (CEB) closed December 2025 with a surge in passenger traffic, carrying more than 2.7 million travelers—its highest monthly total on record—up 5.1 percent from the same month a year earlier. 

Cebu Pacific, the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI), and the Department of Tourism (DOT) have sealed a new partnership designed to supercharge Cebu’s visitor arrivals through flight incentives and bundled stay packages.

Cebu Air Inc., the Gokongwei Group’s listed airline operator behind the Cebu Pacific brand, has named long-time executive Pamela Rae Chua as its new treasurer effective December 1. She succeeds Elynore Villanueva, who has retired from the post.

Cebu Pacific, budget carrier brand of listed Cebu Air Inc., the airline unit of the Gokongwei Group, flew 2.1 million passengers in October, down 1 percent from the same month in 2024, as the airline continued to juggle capacity constraints, supply chain issues, and weather disruptions ahead of the peak travel period.