PLDT Group is planning to leverage the MVP Group’s vast data assets and widen the business beyond just telecommunications.
“We believe that DigiCo’s mission can be a compelling answer to the question we’ve continuously asked ourselves, which is how to transform into a digital business that can continue offering great value to Filipinos far into the future,” Manuel V. Pangilinan, chairman and chief executive of PLDT and Smart said.
DigiCo is owned by PLDT and other Pangilinan-led companies as Meralco and Metro Pacific Investments Corporation (MPIC).
“Our data as a conglomerate–handled wisely and responsibly–can serve the most pressing needs of our country and our people,” according to Pangilinan.
“Empowered with the right technology and capabilities, DigiCo has the opportunity to close the digital divide, and responsibly harness our data to connect everyone towards a shared digital future,” said Kat Luna-Abelarde, chief commercial officer at DigiCo.
The MVP Group owns extensive data from services in telco, utilities, health technology, entertainment, transport, and fintech. DigiCo intends to leverage on a unified view of the Group’s customer base, allowing it to better anticipate and serve their needs through a digital-services ecosystem.
“We possess in-depth knowledge of the local market, and we understand the intricacies of the Philippine business landscape, giving us a strategic advantage in navigating challenges and opportunities that may arise,” added Abelarde.
