State-run Intercontinental Broadcasting Corp. (IBC 13) has rolled out a sweeping rebrand of its News and Current Affairs division, aiming to position itself as a digital-first, youth-focused source of credible information amid rising misinformation online.
“This revitalization confirms our commitment to the now dominant number of younger Filipinos,” said IBC 13 President Jimmie Policarpio. “In an age where truth is often obscured by noise, we are evolving to meet the needs of a younger generation.”
Central to the overhaul is the network’s “TreZe” news strategy, which seeks to expand IBC 13’s reach beyond terrestrial television into digital platforms.
The initiative is designed to engage Gen Z and millennial audiences through faster, platform-driven storytelling while maintaining traditional standards of verification and accountability.
As part of the relaunch, the network introduced a new roster of young anchors, including William Thio, Gab Bayan, Greg Gregorio, Daniel Manalastas, and Eugene Fernandez, alongside Gabrielle Lopez, Angela Sy, Atty. Marge Gutierrez, Eve Valdez, Princess Jordan, Czai Chua, Nadj Miravalles, Czarinnah Lusuegro, and Alice Noel.
They are backed by a team of Gen Z reporters tasked with expanding the network’s presence across digital channels.
IBC 13 also unveiled a slate of new programs, including “TreZe Mornings,” “TreZe Express,” “TreZe sa Tanghali,” “Tutok TreZe,” and the English-language flagship “13 News,” covering rolling updates from early morning to late evening.
The network said infrastructure upgrades, including new transmitters and studios, will support its expansion to 24 digital and analog stations nationwide. It projects reaching about 85 percent of households through analog signals and 54 percent via digital terrestrial television.
Policarpio said the strategy is not merely a relaunch but a long-term push to rebuild trust in news. “It’s about meeting audiences where they are—on their platforms—with content that is verified, explained, and designed to empower,” he said.
