PLDT launches AI assistant to boost enterprise customer service

PLDT Inc. has introduced a new AI-powered assistant called KAI to help its enterprise teams respond faster and more effectively to customers.

KAI, which stands for Knowledge, Automation, and Intelligence, gives employees quick access to network data and product information during client conversations. This reduces the need to manually search for answers and helps improve response time and service quality.

The system is built on technology from UiPath and is described as the first of its kind to be used live by a Southeast Asian telecom provider.

According to PLDT, KAI supports “tech-enabled selling” by combining AI insights with human interaction. Instead of replacing workers, the tool is designed to assist them by simplifying processes and improving communication with customers.

For businesses, this means faster service, clearer explanations of available solutions, and quicker checks on network availability.

PLDT said it plans to expand KAI’s capabilities further, including automating the creation of customized solutions for clients. The company expects this to lead to better connectivity services and stronger partnerships with enterprise customers.

The launch is part of PLDT’s broader push to invest in innovation and strengthen digital infrastructure in the Philippines, in line with global goals for industry and innovation.

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