Filipina entrepreneurs—many of them mothers—play a major role in the Philippine economy, owning 66 percent of existing businesses and 62 percent of newly registered enterprises. Despite this strong presence, many women-led micro, small, and medium enterprises (MSMEs) struggle to grow due to limited access to funding, low digital adoption, and the challenge of balancing business and family responsibilities.
At the 4th Gawad Madiskarte, leaders from government and development groups said resilience alone is not enough. They stressed the need for stronger and more coordinated support systems to help women entrepreneurs expand their businesses.
Quezon City Mayor Joy Belmonte highlighted how local governments can help small businesses shift from informal to formal operations. She cited programs like “Pangkabuhayang QC,” which provide financial aid and mentorship. She also noted that services like childcare are important so mothers can focus on growing their businesses.
UN Women Philippines representative Rosalyn Mesina said supporting women entrepreneurs is a smart economic strategy but noted many remain underserved. She called for policies that better recognize and protect women in business.
Philippine Commission on Women chairperson Ermelita Valdeavilla emphasized the importance of digital skills, pointing to programs like Elevate AIDA that train women in artificial intelligence and data-related work, creating more opportunities, especially for those working from home.
PLDT Home’s Madiskarte Moms PH (MMPH), now with over 228,000 members, continues to support women entrepreneurs through training, mentorship, and community programs. The group also recognizes successful mompreneurs through its annual Gawad Madiskarte awards.
PLDT executive Menardo “Butch” Jimenez Jr. said entrepreneurship is not just about sales but also about building strong support systems that help businesses grow and overcome challenges.
From small home-based ventures to online businesses, Filipina mothers continue to build enterprises that support their families and communities. However, experts say unlocking their full potential will require stronger cooperation between government, private sector, and communities.
As MMPH marks its fifth year, leaders stress that investing in Filipina entrepreneurs is not just socially important—it is key to national economic growth.
