McDonald’s Philippines is bringing back a menu favorite—with a plot twist. Starting May 1, the much-loved Twister Fries return to menus nationwide, this time paired with a new digital campaign aptly titled “Your Daily Plot Twist.”
The comeback of the iconic curly fries—crisp, seasoned, and instantly recognizable—has become something of a seasonal ritual for fans. Available in solo and sharing sizes (starting at P89), they can also be added or upgraded into meals, making it dangerously easy to swap out your usual side for something a little more… twisted.
But the real hook this time isn’t just on the tray—it’s online. The new campaign layers in daily surprises, from limited-time deals to interactive content designed to keep customers engaged throughout the fries’ limited run. It’s a nod to how quickly routines can shift, especially when there’s something new (or nostalgically familiar) to look forward to.
For Marketing Director Celina Lagandaon, the idea is simple: turn a returning favorite into an experience that evolves day by day. Instead of a one-note comeback, Twister Fries arrive with a built-in sense of anticipation.
The promotion is expected to run for just over a month—long enough to enjoy, but short enough to keep things exciting. Whether you’re grabbing a quick bite in-store or ordering through GrabFood, foodpanda, or McDelivery, this is one snack revival that comes with a little extra spin.
